How to Evolve an Aged or Disjointed Brand Identity

PrePak Products

Leading the Industry with Top of the Line Physical Therapy Devices

Prepak Products contacted Buchanan Brand + Design to initially develop a new brand identity for the established company. Their brand identity and materials had become aged and disjointed and they recognized the need to elevate their brand through a new logo identity and more cohesive brand and marketing materials. The ongoing relationship with PrePak has seen a shift in strategy that led to the evolution of the brand and all new packaging and marketing materials.

PrePak Products manufactures exercise and physical therapy devices for clinic and home use. Their technology and products have set the standard for the industry since 1985. Today, PrePak leads the industry with their products and are recognized as the preferred products for physical therapists, fitness professionals, and home workout enthusiasts.

KEY DELIVERABLES

Brand Strategy
Brand Identity
Naming System
Website Design
Stationery Systems
Print Collateral
Illustrations
Photography Style
Brand Guide

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