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Kalei’s Kitchenette



Raised in Maui, Chef Andy and Khara Mangiduyos started a catering business in San Diego that featured Pacific Rim and Hawaiian cuisine. After several years of success they were ready to open their first brick-and-mortar shop to make their delicious food available to the general public. It was important for them to partner with an agency that had a great understanding for the Hawaiian culture and understood the importance of branding a new restaurant.


With a new brand that reflects the beauty and authenticity of the island culture, Kalei’s is successfully keeping up with the long lines at their restaurant. The new brand and support graphic elements have proven to be very successful. Sales have continually increased week after week, merchandise is very popular, and past clients have taken notice to their success. While the food and service is most important, Andy and Khara also recognize that the brand we shaped for them has played a very important role in their success.

Key Deliverables

Brand Strategy
Brand Identity
Photography Direction
Stationery System
Environmental Signage
Interior Design Direction
Brand Wall
Print Collateral
Marketing Materials

Color palette reflects the natural beauty and vibrant color found in Maui.
Long sign hanging on the exterior of Kalei's Kitchenette restaurant.
Very kind testimonial from Chef Andy & Khara Mangiduyos.