At Buchanan, we’ve been solving healthcare and patient-facing communication challenges since 1995, partnering with prestigious organizations and serving healthcare clients in California and 11 other states.
We begin each project by setting clear goals, conducting thorough research, and translating insights into visually compelling designs that inspire trust, compassion, and innovation.
Our priority is to forge connections with all audiences through:
1.
Carefully crafted brand strategies
2.
Beautiful marketing materials
3.
Memorable digital experiences
Let’s Talk Healthcare
Healthcare Clients
Healthcare Projects
Imaging Healthcare Specialists
Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Annual Campaigns, Department Branding, Photography, Animated Videos, Interior Branding, Wayfinding, Vehicle Wraps, Patience Experience.
Genesis Healthcare
Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Animated Videos, Interior Branding, Vehicle Wraps, Patience Experience.
Henry Mayo Hospital
Marketing campaign to introduce the new hospital tower and departments. 45 year identity and support materials.
Eisenhower Imaging Centers
Website, Collateral and Marketing Materials, Advertising, Photography.
Paxina Health
Identity, Brand Development, Stationery, Website, Collateral, Patient Kit.
Sequenom
Maternity 21 Identity, Brand Strategy, Patient Kit, Physician Kit, Marketing Materials, Packaging, Photography, Tradeshow Booths, Videos.
Prompt Genetic Test
Name Development, Identity, Brand Strategy, Website, Patient Test Packaging, Physician Kit, Collateral & Marketing Materials, Videos.
Bledsoe
NZONE Identity, Brand Strategy, Marketing & Collateral Materials, Advertising, Photography, Videos.
UCSD Moores Cancer Center
Spark Gala Identity, Brand Strategy, Gala Invitation, Collateral, Marketing Materials, Program, Guest Experience.
Stratify Genomics
Name Development, Identity, Brand Strategy, Website, Physician Communications, Collateral & Marketing Materials, Animations.
Veterinary Specialty Hospital
Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Grand Opening Promo, Interior Branding, Wayfinding, Signage.
We solve brand challenges through innovative, relevant, and meaningful design.
Strategy Foundation
Comprehensive Research
Brand Audit
Competitive Analysis
Consumer Journey
Architecture & Positioning
Attributes & Values
Identity Development
Personality
Visual & Voice
Logo & Mark
Key Messaging
Color & Type Systems
Brand Standards
Design Execution
Collateral & Packaging
Web Design & Video
Marketing & Advertising
Brand Experience
Tradeshows & Events
Interior Branding