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Brand Strategy & Design for Healthcare


At Buchanan, we’ve been solving healthcare and patient-facing communication challenges since 1995, partnering with prestigious organizations and serving healthcare clients in California and 11 other states. 

We begin each project by setting clear goals, conducting thorough research, and translating insights into visually compelling designs that inspire trust, compassion, and innovation. 

Our priority is to forge connections with all audiences through:


Carefully crafted brand strategies


Beautiful marketing materials


Memorable digital experiences

Let’s Talk Healthcare

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Healthcare Clients

Healthcare Projects

Imaging Healthcare Specialists

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Annual Campaigns, Department Branding, Photography, Animated Videos, Interior Branding, Wayfinding, Vehicle Wraps, Patience Experience.

Genesis Healthcare

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Animated Videos, Interior Branding, Vehicle Wraps, Patience Experience.

Henry Mayo Hospital

Marketing campaign to introduce the new hospital tower and departments. 45 year identity and support materials.

Eisenhower Imaging Centers

Website, Collateral and Marketing Materials, Advertising, Photography.

Paxina Health

Identity, Brand Development, Stationery, Website, Collateral, Patient Kit.


Maternity 21 Identity, Brand Strategy, Patient Kit, Physician Kit, Marketing Materials, Packaging, Photography, Tradeshow Booths, Videos.

Prompt Genetic Test

Name Development, Identity, Brand Strategy, Website, Patient Test Packaging, Physician Kit, Collateral & Marketing Materials, Videos.


NZONE Identity, Brand Strategy, Marketing & Collateral Materials, Advertising, Photography, Videos.

UCSD Moores Cancer Center

Spark Gala Identity, Brand Strategy, Gala Invitation, Collateral, Marketing Materials, Program, Guest Experience.

Stratify Genomics

Name Development, Identity, Brand Strategy, Website, Physician Communications, Collateral & Marketing Materials, Animations.

Veterinary Specialty Hospital

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Grand Opening Promo, Interior Branding, Wayfinding, Signage.

We solve brand challenges through innovative, relevant, and meaningful design.

Strategy Foundation


Comprehensive Research
Brand Audit
Competitive Analysis
Consumer Journey
Architecture & Positioning
Attributes & Values

Identity Development


Visual & Voice
Logo & Mark
Key Messaging
Color & Type Systems
Brand Standards

Design Execution


Collateral & Packaging
Web Design & Video
Marketing & Advertising
Brand Experience
Tradeshows & Events
Interior Branding