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Brand Strategy & Design for Healthcare


At Buchanan, we have been solving healthcare and patient-facing communication challenges for a wide-range of organizations since 1995. One of our very first clients was Kaiser Permanente, and since then, we have worked with hospitals, medical groups, labs, research facilities, and other healthcare clients in California and 11 other states. We start every project with goals, extensive research and discuss desired results. We then translate our findings into visually compelling designs that evoke trust, compassion, and innovation.

Because of its nature, healthcare branding, marketing and visual strategy must be treated with sensitivity and thoughtfulness. Our priority is to forge connections with all audiences through carefully crafted brand strategies, beautiful marketing materials, and memorable digital experiences.

We solve brand challenges through innovative, relevant, and meaningful design.

Strategy Foundation


Comprehensive Research
Brand Audit
Competitive Analysis
Consumer Journey
Architecture & Positioning
Attributes & Values

Identity Development


Visual & Voice
Logo & Mark
Key Messaging
Color & Type Systems
Brand Standards

Design Execution


Collateral & Packaging
Web Design & Video
Marketing & Advertising
Brand Experience
Tradeshows & Events
Interior Branding

Healthcare Projects

Healthcare Clients