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ICE Recovery + Wellness

ICE Recovery + Wellness


ICE Recovery & Wellness in Carmel Valley is the premier provider of today’s most sought after recovery modalities including cryotherapy, infrared sauna, Normatec compression, IV nutrition and EMSculpt NEO for fat loss and muscle building. After much success in Los Angeles, the first location in San Diego provided the perfect opportunity to update the overall brand.


The project started with extensive competitive and industry research. We developed a fun tone of voice to support the overall brand strategy and carried that throughout collateral, social media graphics, emails, postcards, direct mail, ads, and interior graphics to create strong brand awareness from day one in a new market. Understanding the necessity for community engagement, our team developed marketing executions that would have effective outreach and impact, specifically within a 10 mile radius.

Key Deliverables

Brand Strategy
Brand Identity
Photography Direction
Stationery System
Environmental Signage
Website Design
Print Collateral

Direct mail postcards designed and marketed with special offers
Direct mail post card offering Normatec services
Lululemon merchandise promotion