We Want You to Help Seniors Continue Living Their Best Lives

Meet savvy seniors where they are now, highlighting needs for community and comfort first, and care second. Show them why your facility could be their next forever home.

Change the stereotype

The conversations regarding alternative living arrangements for seniors doesn’t have to take on the stigma it has had in the past. By recognizing this community’s desire for independence first, and offering the safety net of available medical care second, seniors can plan for their future based on a timely choice instead of an immediate need.

Start with “Hello.”

Trends point toward a more independent but less informed generation of seniors, looking for opportunities to enjoy life to its fullest for many years to come. Connecting with future customers earlier gives them the opportunities to engage with your facilities and team members in their own time, so they can make informed decisions for their future.

Listen to their needs

You can introduce customers to the amenities you have available, while assisting them with the navigating and planning for social, financial, and continuity of care concerns as well. Helping them consider the possibility or eventuality of future care needs should be part of their consideration as well.

How do we fit in?

With our expertise in the hospitality and medical industries, we can successfully blend meaningful messaging with engaging experiences through promotional literature and ADA compliant wayfinding signage, or use targeted advertising methods to promote community awareness and engagement events on at your facility. BD can help put your property in the spotlight for this generation and provide growth opportunities for your community.

Would you like to continue the conversation?

YES! Currently we are looking to:

1. Create awareness of our facility
2. Relaunch an existing facility to highlight new amenities
3. (Re)Introduce a refreshed facility to the community
4. Introduce a NEW community to the area

Senior Living Clients

TESTIMONIALS WE CAN ADD

“When my mom was diagnosed with Encephalopathy, it turned our lives upside down. Previous conversations with my parents about long-term healthcare never got past, “we have insurance”, but the process involves a lot more than insurance. Their reluctance to consider alternate care options, made the process more difficult and didn’t allow them the opportunity to choose based on factors other than immediate medical need.”

“Having experienced first-hand the challenges with becoming a care-giver for an aging parent, exposed me to the lack of preparation and information needed to help navigate this “new normal” living experience for my parents. Despite their “having insurance”, no other preparations had been made and no other conversations had been had, making their current transition far more difficult than necessary. With your help we are hoping to change that.”

Senior Living Projects

Imaging Healthcare Specialists

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Annual Campaigns, Department Branding, Photography, Animated Videos, Interior Branding, Wayfinding, Vehicle Wraps, Patience Experience.

Genesis Healthcare

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Animated Videos, Interior Branding, Vehicle Wraps, Patience Experience.

Henry Mayo Hospital

Marketing campaign to introduce the new hospital tower and departments. 45 year identity and support materials.

Eisenhower Imaging Centers

Website, Collateral and Marketing Materials, Advertising, Photography.

Paxina Health

Identity, Brand Development, Stationery, Website, Collateral, Patient Kit.

Sequenom

Maternity 21 Identity, Brand Strategy, Patient Kit, Physician Kit, Marketing Materials, Packaging, Photography, Tradeshow Booths, Videos.

Prompt Genetic Test

Name Development, Identity, Brand Strategy, Website, Patient Test Packaging, Physician Kit, Collateral & Marketing Materials, Videos.

Bledsoe

NZONE Identity, Brand Strategy, Marketing & Collateral Materials, Advertising, Photography, Videos.

UCSD Moores Cancer Center

Spark Gala Identity, Brand Strategy, Gala Invitation, Collateral, Marketing Materials, Program, Guest Experience.

Stratify Genomics

Name Development, Identity, Brand Strategy, Website, Physician Communications, Collateral & Marketing Materials, Animations.

Veterinary Specialty Hospital

Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Grand Opening Promo, Interior Branding, Wayfinding, Signage.