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Growing Hope Globally

A Christian Response to Hunger

Scope

Growing Hope Globally is an international nonprofit that links the grassroots energy and commitment of agricultural communities around the world with the capability and desire of small farmers in developing countries to grow lasting solutions to hunger. They have helped over 1 million people become food secure since their founding in 1999.

Result

Growing Hope contacted Buchanan Brand + Design to help them develop strategies and creative tactics to raise more funds and increase awareness for the organization. The six month rebranding project included naming, brand strategy and messaging, identity, and a complete overhaul of their website and collateral materials.

Key Deliverables

Research
Naming
Brand Strategy
Brand Identity
Website Design
Development
Stationery System
Print Collateral
Illustrations
Environmental Signage
Brand Guide