Crystal Cove Conservancy is dedicated to the protection, preservation, and sustainability of Crystal Cove State Park. Its unique history and unmatched natural environment is a hidden gem in Southern California.
Being a well-known southern California landmark, we were honored when Crystal Cove contacted us to partner with them for this important effort. The rebrand included an intensive discovery insight workshop, naming strategy, and research phase including interviews and surveys. All of this resulted in a detailed brand guide that also included important messaging guidelines so that key members of the organization deliver branded messaging to the community consistently and cohesively.