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California American Water

Solving Monterey’s Water Supply Crisis

Scope

California American Water (CalAm) is a regulated water utility that provides reliable water services to more than 630,000 people in multiple locations throughout the state. CalAm seeks to solve Monterey’s water crisis through an environmentally-friendly desalination plant, underground water storage, and groundwater replenishment, and partnered with Buchanan to develop a clear brand strategy and identity for their complex project.

Result

As this project progresses and continues to gain acceptance, the clarity provided by our strategy and messaging, as well as the cohesive look provided by our identity and creative efforts, have given CalAm a more notable presence in the community and a persuasive message that is helping to expand community support for their endeavors.

Key Deliverables

Brand Strategy
Brand Identity
Brand Guide
Stationery System
Print Collateral
Digital Collateral
Infographics
Signage

Crystal Cove Conservancy

Preserving A California Landmark

Scope

Crystal Cove Conservancy is dedicated to the protection, preservation, and sustainability of Crystal Cove State Park. Its unique history and unmatched natural environment is a hidden gem in Southern California.

Result

Being a well-known southern California landmark, we were honored when Crystal Cove contacted us to partner with them for this important effort. The rebrand included an intensive discovery insight workshop, naming strategy, and research phase including interviews and surveys. All of this resulted in a detailed brand guide that also included important messaging guidelines so that key members of the organization deliver branded messaging to the community consistently and cohesively.

Key Deliverables

Research
Naming
Brand Strategy
Brand Identity
Website Design
Development
Stationery System
Print Collateral
Print & Digital Advertising
Environmental Signage
Event Branding

Qualcomm

A San Diego Start-up to Fortune 500 Powerhouse

Scope

Qualcomm is a multinational corporation that designs and markets wireless telecommunications products and services. The company is headquartered in San Diego and has over 200 locations worldwide.

Result

Qualcomm has partnered with us on many brand, design, and marketing projects over the years and most recently, initiatives to help bring their robust new brand guidelines to life. As a preferred creative partner for their internal brand department, we were asked to help introduce the new brand and then create numerous new communication and marketing materials to meet the goals for various departments throughout the organization. Additionally, we helped solve challenges with the new brand guides to ensure the execution of materials met Qualcomm’s high standards.

Key Deliverables

Branding
Event Branding
Interior Branding
Environmental Graphics
Digital Graphics
Print Collateral
Tradeshow Booth

Growing Hope Globally

A Christian Response to Hunger

Scope

Growing Hope Globally is an international nonprofit that links the grassroots energy and commitment of agricultural communities around the world with the capability and desire of small farmers in developing countries to grow lasting solutions to hunger. They have helped over 1 million people become food secure since their founding in 1999.

Result

Growing Hope contacted Buchanan Brand + Design to help them develop strategies and creative tactics to raise more funds and increase awareness for the organization. The six month rebranding project included naming, brand strategy and messaging, identity, and a complete overhaul of their website and collateral materials.

Key Deliverables

Research
Naming
Brand Strategy
Brand Identity
Website Design
Development
Stationery System
Print Collateral
Illustrations
Environmental Signage
Brand Guide

PrePak Products

Physical Therapy Devices

Scope

PrePak Products manufactures exercise and physical therapy devices for clinic and home use. Their technology and products have set the standard for the industry since 1985. Today, PrePak leads the industry with their products and are recognized as the preferred products for physical therapists, fitness professionals, and home workout enthusiasts.

Result

Prepak Products contacted Buchanan Brand + Design to initially develop a new brand identity for the established company. Their brand identity and materials had become aged and disjointed and they recognized the need to elevate their brand through a new logo identity and more cohesive brand and marketing materials. The ongoing relationship with PrePak has seen a shift in strategy that led to the evolution of the brand and all new packaging and marketing materials.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Brand Guide
Stationery System
Website Design
Development
Print Collateral
Advertising
Packaging
Video

Tel Hi Neighborhood Center

Innovative Sustainable Solutions

Scope

TEL HI was founded in San Francisco in 1890 to improve the social and living conditions of their community. More than a century later those needs are sharper than ever. Today, TEL HI serves approximately 700 people each day, providing a wide range of services to toddlers, children, teens, families and seniors.

Result

Buchanan has worked with TEL HI since 2010 helping develop all of their identity, brand, strategy, and marketing materials. The goal for TEL HI has always been to reflect its important role in the community and the people it serves.

TEL HI has seen impressive growth, in terms of donations, community engagement, and visibility.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Brand Guide
Photography Direction
Stationery System
Website Design
Development
Print Collateral
Advertising
Packaging
Video

“Quote from Nes could go here. It would be great if it was a couple sentences long. Maybe like this or maybe it looks like this. Maybe like this or maybe it looks like this.”

Nestor Fernandez, TEL HI Director

BioAir

Life science HVAC

Scope

Formerly Kurtz Mechanical, BioAir Mechanical installs HVAC systems for life science and biotech facilities. Supporting and maintaining air quality environments in very delicate industries, BioAir Mechanical is an industry leader in a city with the third-largest life science hub in the country.

Result

Their new brand is now reflective of their highly experienced team and the extremely sophisticated businesses they support. The introduction of the new name and brand has been positively received and their fleet of service trucks are easy to identify throughout the city.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Brand Guide
Stationery System
Website Design
Development
Print Collateral
Vehicle Wraps

Alliance Companies

Innovative Sustainable Solutions

Scope

Alliance Companies was founded with a passionate spirit to fulfill one objective: deliver sustainable, leading-edge energy solutions that revitalize workspaces in every community. They create smart buildings that use the best energy-saving technology to seamlessly connect all systems for superior comfort and safety.

Result

Our engagement began with brand architecture and strategy along with refinement of their existing identity. We expanded the new identity into a full brand system for each of their divisions. The brand truly took shape when we combined industry photography with environmental scenes, reinforcing their mission to revitalize the communities they work in.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Brand Guide
Stationery System
Website Design
Development
Print Collateral

La Mesa Glass

Glass and Glazing Experts

Scope

La Mesa Glass is a proud family-owned commercial glazing contractor professionally installing glass throughout San Diego since 1977. Known for their highly technical glazing skills, outstanding work on complex projects and rich local history.

Result

The rebrand pays homage to the glaziers rich history in the La Mesa community. Providing an elevated identity system that compliments their own outstanding work and highly accomplished construction portfolio for the next generation was a privilege.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Stationery System
Apparel
Website Design
Development

Camereye

Shaping a brand that is saving lives

Scope

CamerEye’s innovative solution creates a safe and secure ecosystem that monitors your pool 24/7, detecting distress and near-drowning behavior through AI powered overhead cameras, and alerting within ten seconds of distress being detected. In addition to safety, CamerEye also keeps an extra “eye” on your backyard as a part of your smart home ecosystem.

Result

CamerEye is reinventing swimming pool safety by introducing the first artificial intelligence powered system to provide fast distress detection and help save lives. We were approached by the founder to start working with them as a startup, giving us the opportunity to truly shape the brand from the start.

Key Deliverables

Brand Strategy
Brand Messaging
Brand Identity
Brand Guide
Photography Direction
Stationery System
Website Design
Development
Print Collateral
Advertising
Packaging
Video