Charles Van Vechten

Brand Strategy

As a Brand Strategist, Charlie utilizes his 25 years of experience in the design, branding, and marketing industry to ensure the company is run efficiently, that clients’ needs are met, and that our culture encourages camaraderie and fosters innovation. With high value placed on honesty, care, and integrity, he has built a solid reputation for being a strategic, innovative, and entrepreneurial thinker with the ability to pinpoint problems and partner with clients to create the best solutions. His skills as a business leader include strategic planning, brand strategy, creative direction, operational efficiency, relationship building.

Prior to joining Buchanan Design, Charlie was President and Partner at Jacob Tyler, Brand Communications Agency. At Jacob Tyler, Charlie helped build a full-service agency with 30 employees and revenue growth that quadrupled in five years. Charlie established himself in San Diego’s creative industry by owning and operating Van Vechten Creative for 18 years, providing clients with brand strategy, graphic design, web design, and traditional marketing services. Some of the longtime clients that Charlie has served include Four Seasons Hotels & Resorts, NuVasive, Total Woman Gym & Spa, Boys & Girls Clubs of San Diego, and Vibra Bank.

A native San Diegan, Charlie earned a Bachelor of Arts from the University of San Diego, and earned a post-graduate degree in graphic design and advertising from the The Advertising Arts College. After gathering experience at several large San Diego-based advertising and public relations firms, Charlie channeled his energies into building his own business and opened Van Vechten Creative in 1992.

Charlie is active in the San Diego business and arts communities. He is a past president of AIGA San Diego, the professional association for design. He is also an active member of the San Diego Rotary Club (one of the country’s largest) and has supported the San Diego community by serving on many nonprofit boards.

His commitment to making a difference in our community has not gone unnoticed. Charlie is a two-time recipient of the San Diego Performing Arts League’s “Star Award” for his dedication to advancing the arts in San Diego. He is a recipient of San Diego Metropolitan Magazine’s “40 under Forty” award for young business leaders who have made a positive impact through their work. Charlie is frequently called on as an industry expert to judge national marketing and design competitions, and to speak at conferences and universities on themes such as branding, the creative industry, and entrepreneurship.


  • United Through Reading, National Board Member
  • OASIS San Diego, Board Member
  • Wieghorst Museum & Heritage Center, Director
  • San Diego Rotary, Club 33, Member
  • AIGA San Diego, Past President
  • Susan G. Komen San Diego, Past Advisory Board Member
  • Mt. Helix Park Foundation, Past Board Member
  • Arts Center Foundation, Past Board Member, Executive Board
  • San Diego Performing Arts League’s “Star Award”
  • San Diego Metropolitan Magazine “40 under Forty” award

Contact Charlie to learn more about us