Branding and Product Design for Sports Apparel Company

WideRight Apparel Company focuses on producing clothing and leisure wear for sports fans. Buchanan Brand + Design worked to rebrand WideRight with a new logo and visual direction. Buchanan then developed an entire new line of shirts to appeal to Soccer (Futbol), Football, Baseball, and Basketball fans alike.

KEY DELIVERABLES

Brand Strategy
Brand Identity
Illustration
Product Design
Web Design