Marketing for Nonprofits - Buchanan Brand + Design


A San Francisco Community Institution

TEL HI was founded in San Francisco in 1890 to improve the social and living conditions of their community. More than a century later those needs are sharper than ever. Today, TEL HI serves approximately 700 people each day, providing a wide range of services to toddlers, children, teens, families and seniors.

Buchanan has worked with TEL HI since 2010 helping develop all of their identity, brand, strategy, and marketing materials. The goal for TEL HI has always been to reflect its important role in the community and the people it serves.

TEL HI has seen impressive growth, in terms of donations, community engagement, and visibility.


Brand Strategy
Brand Identity
Naming Strategy
Annual Report
Stationery System
Environmental Graphics
Development Campaigns
Event Branding

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