From Brand Strategy and Messaging to Print and Digital Collateral
Prompt Prostate Genetic Score
Advancing Health for Men by Defining the Risk for Prostate Cancer
Stratify Genomics contacted Buchanan Brand + Design to help with the launch of this new groundbreaking medical test. From naming to brand strategy and messaging, to design and development of all print and digital collateral, we partnered with the Prompt team to help define the brand and ensure the product resonated with their focused prospective market.
Prompt® Prostate Genetic Score is a simple and highly validated test that evaluates a man’s genetic predisposition to developing prostate cancer. Prompt was developed by leading urologists at Stratify Genomics frustrated with the lack of information used to make prostate cancer screening decisions. Prompt provides patients with a personalized assessment of their baseline risk of prostate cancer so that, together with their doctors, better, more informed screening decisions can be made.
Key Messaging & Copywriting