Imaging Healthcare Specialists

Southern California’s Leader in Outpatient Diagnostic Imaging

Project Brief

Buchanan Design was selected to help merge two of San Diego’s largest radiology imaging groups into a complete and powerful brand. The extensive brand roll-out needed to reflect its quality medical imaging technology, highly specialized expertise, and exceptional customer service to physicians and patients.

Imaging Healthcare Specialists is one of California’s largest and fastest-growing radiology groups, and was recently bought by Scripps Health. Leadership has attributed much of their success to their brand strategy and design of marketing materials.


Brand Strategy
Brand Identity
Stationery System
Print Collateral
Print & Digital Advertising
Environmental Signage
Ongoing Marketing
Interior Branding
Event Branding

Stationery System
Low Dose Informational Video
CD Shipper
Brand / Info Wall
Custom Photography & Retouching
Informational Brochures
Quarterly Newsletter
Informational Posters
Brand Launch Gift Box
Annual Gift Calendar
Related: Healthcare | Branding