Expanding Brand for Private School
One of San Diego’s Top Private K-12 Institutions
Founded in 2000, Horizon Prep is an independent Christian school located in the exclusive Rancho Santa Fe area of San Diego. Horizon’s leadership reached out to Buchanan for help with rebuilding their brand to deliver a sound and consistent message. The school had experienced brand confusion among the community, parents, and members of the parent church. To boost enrollments, they enlisted us to bring clarity to their brand.
Through our brand strategy and research efforts, we were able to gain valuable insights into their existing and potential audiences and use that knowledge as the foundation for all future brand and marketing efforts. Horizon Prep has become one of the top private schools in San Diego county and has gained a great deal of local exposure.
Print & Digital Ads