Expanding Brand for Private School

Horizon Prep

One of San Diego’s Top Private K-12 Institutions

Founded in 2000, Horizon Prep is an independent Christian school located in the exclusive Rancho Santa Fe area of San Diego. Horizon’s leadership reached out to Buchanan for help with rebuilding their brand to deliver a sound and consistent message. The school had experienced brand confusion among the community, parents, and members of the parent church. To boost enrollments, they enlisted us to bring clarity to their brand.

Through our brand strategy and research efforts, we were able to gain valuable insights into their existing and potential audiences and use that knowledge as the foundation for all future brand and marketing efforts. Horizon Prep has become one of the top private schools in San Diego county and has gained a great deal of local exposure.


Brand Strategy
Brand Identity
Brand Story
Stationery System
Enrollment Kit
Print Collateral
Exterior Marketing
Print & Digital Ads

Overview Brochure
Logo Refinement
Digital Newsletter
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