Fitness Branding and Graphic Design

Bay Club

A Leader in Luxury Sports Resorts and Health Clubs

With over 10 locations in San Diego and The Bay Area, Bay Club partnered with us to elevate and unify their brand, and bring efficiencies and creativity to their marketing efforts. Bay Club had experienced impressive growth and was known as the industry leader for luxury fitness clubs. However, their brand had become segmented and disjointed with little cohesiveness and no systems in place for clubs to utilize best practices and learn from each other’s marketing efforts. Our successful campaigns, strategic corporate branding, and creative collateral helped forge a strong agency-of-record relationship where Bay Club turned to Buchanan for all their brand and creative needs.

Our strategic branding, design, and interactive work helped Bay Club build a solid and well-respected brand that led to their acquisition by KSL Resorts.


Brand Identity
Brand Strategy
Stationery System
Print Advertising
Print Collateral
Direct Mail
Digital Marketing
Outdoor Advertising
Environmental Graphics
Website & Microsites
Membership Campaigns
Event Branding

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