Brand Identity and Website Design Solves Marketing Challenge

Art of Problem Solving

The Leading Resource for High-Performing Math Students

Art of Problem Solving (AoPS) is a leading creator of educational resources for high-performing math students in grades 2-12, including textbooks, an online school, in-person learning centers, and a variety of online applications including the largest online community of avid math students in the English-speaking world.

Buchanan was contacted by AoPS to help them build cohesion and a stronger brand for the company in general, and also their divisions including Beast Academy, AoPS Academy, AoPS Online, and Woot. From developing updated identities, website design, print collateral, and leading efforts to build a foundational strategy for the organization, we have helped work through operational and marketing challenges that have set the foundation for greater future success.


Brand Strategy
Brand Identity
Naming System
Website Design
Stationery Systems
Print Collateral
Photography Style
Brand Guide

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