News

The Importance of Environmental Branding

June 30, 2020 | buchanandesign

An often missed branding opportunity It is commonly known that first impressions are extremely important. In business, what people see on your website, social media, and marketing have an impact on how they will perceive the way you conduct business. But what about the appearance of your company’s lobby, public areas, and meeting rooms? Your […]

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What Comes First: The Brand or the Culture

June 11, 2020 | buchanandesign

What to Think About When Creating A Brand Identity With Lasting Power In the marketplace, it is hard to argue that there are quite a few brands that have withstood the test of time. Some mostly due to their heritage or size such as Disney or Edison, but there are, however, a few that have […]

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Beyond the Brand with Buchanan Brand + Design

May 28, 2020 | Buchanan Brand + Design

Ways to Guarantee You Have a Brand That Lasts Let’s take a couple of seconds and think about the biggest brands that are in our society today. Apple, Amazon, Coca-Cola, Wal-Mart, so on and so forth. What is it about those brands that separates them from others? It’s safe to say . . . quite […]

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Starbucks coffee cup with Buchanan overlay

Your Brand is NOT in Quarantine

May 14, 2020 | Buchanan Brand + Design

Why Branding Always Matters Our global economy is currently facing a pandemic. Individual business owners and entrepreneurs are all looking for ways to stay afloat during the economic downturn. There have been several times in history where the economy has struggled and business owners were forced to go into survival mode. The unfortunate reality with […]

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brand identity

Better Brand = Bigger Revenue

April 30, 2020 | Buchanan Brand + Design

How Effective Branding Can Lead to Revenue Growth What is the single most important thing that keeps businesses thriving? It’s actually not your revenue stream! We understand how this can be contrary to popular thought, but the real secret to helping any business flourish is cohesive and professional branding. If a business has a strong […]

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A Presentation on Brand Building, Marketing and Video Content

May 30, 2019 | buchanandesign

Bobby recently participated in a Corporate Alliance panel presentation to a group of business owners and professionals on the topic of marketing, brand building, and video content. He was joined by Greg Chapman of The Pocket CEO and Phil Ferrari of Ferrari Productions. The presentation started with Greg reinforcing the importance of data gathering and […]

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The right questions to ask before hiring a branding and creative agency

October 11, 2018 | Buchanan

Finding the right branding and creative agency is as important to a business as it is to have the best attorney, CPA, and financial planner. If you have a business conflict, don’t you want the best attorney for your situation? If your company is going through a merger, doesn’t it make sense to work with […]

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The Scent of a Brand. Is it time for your own special scent?

April 19, 2018 | Bobby Buchanan

I’ve always had a sensitive nose – with just one whiff, smells can take me right back to fresh flour tortillas in my Nana’s kitchen, warm pancakes on a Saturday morning, or plumerias on Maui. A study conducted by Rockefeller University says that people can detect over one trillion odors. So it should be no […]

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“The Eye of The Beholder” For Nonprofits.

October 3, 2017 | Buchanan

I was at a meeting recently where I overheard a familiar comment… “Don’t make the invitation look too good, people will think we don’t need their money!” There is this belief among nonprofits that development and event collateral materials shouldn’t look too high quality or too expensive. I get it, you don’t want to look […]

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TIME TO DRIVE YOUR BUSINESS FORWARD? REBRAND.

August 29, 2017 | Buchanan

If you are contemplating change to improve revenues, attract more sales, or position your company for rapid growth, one tactic is to rebrand. On the surface, deciding to rebrand comes from the hope that a new look will spark new life into an organization. But a new look is just the tip of the iceberg […]

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