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Archive for the ‘Perspective’ Category

The Scent of a Brand. Is it time for your own special scent?

April 19, 2018 | Bobby Buchanan

I’ve always had a sensitive nose – with just one whiff, smells can take me right back to fresh flour tortillas in my Nana’s kitchen, warm pancakes on a Saturday morning, or plumerias on Maui. A study conducted by Rockefeller University says that people can detect over one trillion odors. So it should be no […]

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“The Eye of The Beholder” For Nonprofits.

October 3, 2017 | Charles Van Vechten

I was at a meeting recently where I overheard a familiar comment… “Don’t make the invitation look too good, people will think we don’t need their money!” There is this belief among nonprofits that development and event collateral materials shouldn’t look too high quality or too expensive. I get it, you don’t want to look […]

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TIME TO DRIVE YOUR BUSINESS FORWARD? REBRAND.

August 29, 2017 | Charles Van Vechten

If you are contemplating change to improve revenues, attract more sales, or position your company for rapid growth, one tactic is to rebrand. On the surface, deciding to rebrand comes from the hope that a new look will spark new life into an organization. But a new look is just the tip of the iceberg […]

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