News
April 19, 2018 |
I’ve always had a sensitive nose – with just one whiff, smells can take me right back to fresh flour tortillas in my Nana’s kitchen, warm pancakes on a Saturday morning, or plumerias on Maui. A study conducted by Rockefeller University says that people can detect over one trillion odors. So it should be no […]
READ MOREOctober 3, 2017 |
I was at a meeting recently where I overheard a familiar comment… “Don’t make the invitation look too good, people will think we don’t need their money!” There is this belief among nonprofits that development and event collateral materials shouldn’t look too high quality or too expensive. I get it, you don’t want to look […]
READ MOREAugust 29, 2017 |
If you are contemplating change to improve revenues, attract more sales, or position your company for rapid growth, one tactic is to rebrand. On the surface, deciding to rebrand comes from the hope that a new look will spark new life into an organization. But a new look is just the tip of the iceberg […]
READ MORENovember 20, 2015 |
What you need to know before choosing price over value. So you’ve decided to start a business and need a brand, or maybe after years in business your logo needs a serious overhaul. You have decided it’s time to bring in outside support to get the job done. Like most people, you turn to GOOGLE […]
READ MORESeptember 20, 2015 |
This past summer, we had the pleasure of working with a new designer ready to pop in the interior design scene. It was important to capture what made her so unique. We saw her passion for combining the present and the past. Sifting through rough concepts of monograms, icons, and wordmarks, we found success in […]
READ MOREAugust 20, 2015 |
As a design agency partner of Orange Tree Project, Buchanan Design led the rebranding of a local nonprofit in existence since 1998. Tender Loving Canines Assistance Dogs (TLCAD) creates a dedicated community of trainers and volunteers that provide custom-trained service dogs to individuals with autism and Wounded Warriors in San Diego County. TLCAD was ready […]
READ MOREJune 24, 2015 |
A brief rundown of some noticeable logo trends this year
READ MOREMay 21, 2015 |
In collaboration with UC San Diego Health Sciences, Buchanan Design was recently tasked with designing the overall look & feel of the 34th Annual SPARK Gala. The committee and event planners were looking for a new identity that would be used for several years to come, while flexible enough to adapt to the visual imagery […]
READ MOREApril 24, 2014 |
Today we introduced the new TEL HI logo to the world with the launch of their new site. In this new logo, we incoporated a modern minimalistic version of the red house – an icon synonymous with the history of Telegraph Hill Neighbor Center and an integral part of the original logo. Along with streamlining […]
READ MOREAugust 21, 2013 |
We all shop. We all want to help those who need support. We all have access to the internet. So how about you combine all three? In a matter of minutes, every purchase you make can help an organization around the world. If it sounds too easy, it’s because it is. Living Zoe was created […]
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