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Archive for the ‘Branding’ Category

The right questions to ask before hiring a branding and creative agency

October 11, 2018 | Charles Van Vechten

Finding the right branding and creative agency is as important to a business as it is to have the best attorney, CPA, and financial planner. If you have a business conflict, don’t you want the best attorney for your situation? If your company is going through a merger, doesn’t it make sense to work with […]

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The Scent of a Brand. Is it time for your own special scent?

April 19, 2018 | Bobby Buchanan

I’ve always had a sensitive nose – with just one whiff, smells can take me right back to fresh flour tortillas in my Nana’s kitchen, warm pancakes on a Saturday morning, or plumerias on Maui. A study conducted by Rockefeller University says that people can detect over one trillion odors. So it should be no […]

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“The Eye of The Beholder” For Nonprofits.

October 3, 2017 | Charles Van Vechten

I was at a meeting recently where I overheard a familiar comment… “Don’t make the invitation look too good, people will think we don’t need their money!” There is this belief among nonprofits that development and event collateral materials shouldn’t look too high quality or too expensive. I get it, you don’t want to look […]

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TIME TO DRIVE YOUR BUSINESS FORWARD? REBRAND.

August 29, 2017 | Charles Van Vechten

If you are contemplating change to improve revenues, attract more sales, or position your company for rapid growth, one tactic is to rebrand. On the surface, deciding to rebrand comes from the hope that a new look will spark new life into an organization. But a new look is just the tip of the iceberg […]

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Crowdsourcing vs. Design Agency

November 20, 2015 | Bobby Buchanan

What you need to know before choosing price over value. So you’ve decided to start a business and need a brand, or maybe after years in business your logo needs a serious overhaul. You have decided it’s time to bring in outside support to get the job done. Like most people, you turn to GOOGLE […]

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Introducing an Interior Designer

September 20, 2015 | buchanandesign

This past summer, we had the pleasure of working with a new designer ready to pop in the interior design scene. It was important to capture what made her so unique. We saw her passion for combining the present and the past. Sifting through rough concepts of monograms, icons, and wordmarks, we found success in […]

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Canines Forward with Confidence and Heart

August 20, 2015 | buchanandesign

As a design agency partner of Orange Tree Project, Buchanan Design led the rebranding of a local nonprofit in existence since 1998. Tender Loving Canines Assistance Dogs (TLCAD) creates a dedicated community of trainers and volunteers that provide custom-trained service dogs to individuals with autism and Wounded Warriors in San Diego County. TLCAD was ready […]

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SPARK 2015

May 21, 2015 | buchanandesign

In collaboration with UC San Diego Health Sciences, Buchanan Design was recently tasked with designing the overall look & feel of the 34th Annual SPARK Gala. The committee and event planners were looking for a new identity that would be used for several years to come, while flexible enough to adapt to the visual imagery […]

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Introducing the new TEL HI

April 24, 2014 | buchanandesign

Today we introduced the new TEL HI logo to the world with the launch of their new site. In this new logo, we incoporated a modern minimalistic version of the red house – an icon synonymous with the history of Telegraph Hill Neighbor Center and an integral part of the original logo. Along with streamlining […]

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