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The right questions to ask before hiring a branding and creative agency

October 11, 2018 | Charles Van Vechten

Finding the right branding and creative agency is as important to a business as it is to have the best attorney, CPA, and financial planner. If you have a business conflict, don’t you want the best attorney for your situation? If your company is going through a merger, doesn’t it make sense to work with […]

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“The Eye of The Beholder” For Nonprofits.

October 3, 2017 | Charles Van Vechten

I was at a meeting recently where I overheard a familiar comment… “Don’t make the invitation look too good, people will think we don’t need their money!” There is this belief among nonprofits that development and event collateral materials shouldn’t look too high quality or too expensive. I get it, you don’t want to look […]

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TIME TO DRIVE YOUR BUSINESS FORWARD? REBRAND.

August 29, 2017 | Charles Van Vechten

If you are contemplating change to improve revenues, attract more sales, or position your company for rapid growth, one tactic is to rebrand. On the surface, deciding to rebrand comes from the hope that a new look will spark new life into an organization. But a new look is just the tip of the iceberg […]

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When a Client Stops Being a Client, and Becomes Something More

May 25, 2016 | Charles Van Vechten

There is nothing more rewarding than having a great client and developing a strong relationship. Mutual respect for each other and for the work that each provides is a beautiful thing. Such is my story with United Through Reading (UTR). What started as basic graphic design services over 18 years ago has blossomed into the […]

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