News

Author Archive

The Scent of a Brand. Is it time for your own special scent?

April 19, 2018 | Bobby Buchanan

I’ve always had a sensitive nose – with just one whiff, smells can take me right back to fresh flour tortillas in my Nana’s kitchen, warm pancakes on a Saturday morning, or plumerias on Maui. A study conducted by Rockefeller University says that people can detect over one trillion odors. So it should be no […]

READ MORE

Is Pro Bono Good Business?

April 4, 2016 | Bobby Buchanan

Before answering this question, here are some thoughts to help you evaluate opportunities and make good business decisions. Pro bono comes from the Latin, “pro bono public” or “work done without compensation for the public good.” This term comes up often in our industry. It’s a great way to give back to your community and […]

READ MORE

Exciting changes at Buchanan Design

January 13, 2016 | Bobby Buchanan

As we enter a new year filled with new possibilities, I want to share some of our excitement for the future of Buchanan Design. My philosophy has always been, if you’re making the effort to do something important – don’t compromise – make the investment and do it right. Don’t wing it and certainly don’t […]

READ MORE

Crowdsourcing vs. Design Agency

November 20, 2015 | Bobby Buchanan

What you need to know before choosing price over value. So you’ve decided to start a business and need a brand, or maybe after years in business your logo needs a serious overhaul. You have decided it’s time to bring in outside support to get the job done. Like most people, you turn to GOOGLE […]

READ MORE