Archive for June, 2020

The Importance of Environmental Branding

June 30, 2020 | buchanandesign

An often missed branding opportunity It is commonly known that first impressions are extremely important. In business, what people see on your website, social media, and marketing have an impact on how they will perceive the way you conduct business. But what about the appearance of your company’s lobby, public areas, and meeting rooms? Your […]


What Comes First: The Brand or the Culture

June 11, 2020 | buchanandesign

What to Think About When Creating A Brand Identity With Lasting Power In the marketplace, it is hard to argue that there are quite a few brands that have withstood the test of time. Some mostly due to their heritage or size such as Disney or Edison, but there are, however, a few that have […]