May 21, 2015 |
In collaboration with UC San Diego Health Sciences, Buchanan Design was recently tasked with designing the overall look & feel of the 34th Annual SPARK Gala. The committee and event planners were looking for a new identity that would be used for several years to come, while flexible enough to adapt to the visual imagery that we develop year after year.
The refracting lines in the SPARK logo extend upward from a central point, forming an abstract flame. The construction of the flame visually communicates SPARK as a vital source that fuels the center’s on-going efforts toward advancements in cancer treatment and care.
Igniting a brand new SPARK gala, we created the event identity, save the date, invitation, RSVP card, poster, sponsor packet, event program and signage using gold foil over a flood of warm gray to develop a luxurious event collateral system that represents a remarkable evening dedicated to an important cause.
Congratulations to UC San Diego Moores Cancer Center for raising over $2 million! Proceeds from SPARK benefit Moores Cancer Center, one of the top-25 cancer centers in the country according to U.S. News & World Report.