A New Brand Takes Flight

March 15, 2013 | buchanandesign

One of the many pleasures of working at Buchanan Design is the opportunity to learn about different products and industries that I would otherwise know nothing about. Recently we worked on designing the identity and stationery for Velo Aviation. This is a company that buys, sells, and brokers commercial airplane parts all over the world.

Unknown to me, this was a huge industry that spanned the world and thousands of companies. With so many companies out there, it would be easy to get lost in the sea of corporate blue identities with typical airplane, gear, globe and ‘swish’ imagery. Lucky for us, Velo Aviation was not a company that wanted to stick with the status quo – they were a different type of company and they wanted to stand out as such.

Buchanan Design - Velo Aviation - Logo - March 2013

To start off, we immediately gravitated towards the color red – both because it was unusual in the industry and because it was bold. We went with an asymmetrical logo design – activating the identity and capturing the uniqueness of the company. Rather than sticking to the basic image of a plane, we took a visual that represented the idea of commercial airplane parts, (the fuselage), and abstracted it to the point where the average person would see an interesting shape, but anyone in the industry would automatically see a plane part.

We are very happy with the results and look forward to expanding the look as Velo Aviation begins to take off.


Buchanan Design - Velo Aviation - Website Preview - March 2013

Branding, Projects

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