Horses + Performers = Valitar™

October 15, 2012 | buchanandesign

I wasn’t much of a horse person but all this has changed after we were hired to brand a new show called Valitar™ that will debut in Del Mar, California and travel across the United States.

Imaging the very best of horse skills combined with world-class horse performers, aerialists, acrobats, and dancers. Then multiply that by 100 because what I thought was possible is nowhere near what they can actually do. Every time I see them practice, all I can say is WOW! over and over again. It’s simply mind blowing.

Here is a glimpse of the diverse identity we created for a variety of applications. Next is expanding on the brand look, designing ads, billboards, bus wraps, collateral, and a cool website. And all of this needs to be completed for their November 16 debut. For all you horse lovers out there, this is a must-see show! -b

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