Teaching Artist Institute San Diego

October 3, 2012 | buchanandesign

Teaching Artist Institute San Diego

It’s not often that our design studio gets an opportunity to work with art-related non-profit organizations. When this creative design project presented itself, our graphic designers jumped on it right away, or I should say, Orange Tree Project (OTP) said “yes” to the new creative challenge.

All of our pro-bono branding projects now fall under OTP because we are working toward restructuring our non-profit organization in this manner. While they are truly pro-bono projects and once OTP is up and running the way we hope, these projects will be paid design projects to the design firm that agrees to help. OTP will pay a pre-set amount to the firm for their work. This way, we can reinforce that our talents have value and we can continue helping the companies that need our help the most. It’s a win-win.

We hope that many San Diego design firms will be part of the team who will help make this happen. In the case of Teaching Artist Institute San Diego, the non-profit organization needed a new logo identity and website to help launch the project funded by Young Audiences of San Diego. We designed a branding identity that captures the imagination and also represents the teacher/student relationship – the teacher represented in the red shape. We used this same shape throughout the website as a primary graphic element. We are very pleased with the results and hope this will help the organization reach thousands of people throughout southern California.

Branding, Case Studies

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