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Destination For Good

July 6, 2012 | buchanandesign

everyone enjoys a great vacation with the family, i know i do, but typically, we don’t think about using vacation time to give back. perhaps it’s because we think of vacation as a reward for “us” or we simply want to relax and get away from it all… well, my vacation planning process changed after getting a call from Marie, who, along with her husband Mike and four children, asked if we would create a new brand identity for her new non-profit called Destination4Good. their model for D4G was to dedicate a portion of one’s vacation to helping those less fortunate in the area. this could be in the form of school supplies, soccer balls, or just spending time to focus on others.

while they did travel to some remote areas that had visible needs, i think this model can be applied to a road trip, visiting family two states over, or even in a tropical paradise, by volunteering some of your time at a food bank or community event. the truly special part about the D4G model is that it connects families with individuals in need and the experiences impact the local community and the family giving back. our design studio enjoyed developing their brand image and wish the organization much success in the years to come. -b

Branding, People, Projects

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