March 1, 2012 |
Buchanan Design was recently sought-out by Scripps Health to design an animated microsite and animated e-blast to promote their upcoming Legacy Celebration. Scripps came to us with a design they created for a printed ‘save the date’ and a music sample that they wanted to use in the animation. They said they wanted to “WOW” their guests.
In the past, we have created event micro-sites with elaborate animation. Our primary vehicle to create these animated experiences was using Flash. Recently however, due to the popularity of non-Flash devices such as the iPhone and iPad, we have had to find work-arounds to creating an animated experience without the use of Flash.
Because Scripps Health wanted the animation to be coordinated with music, the obvious solution for incorporating animation on the site was to use video. We brought their static image to life with animated textures, custom graphics, messaging, and music to create a short video for the landing page of the event microsite. You can see the results below.
Creating an animation for the e-blast was a bit more challenging. Although most internet browsers are constantly getting updated with the latest technology and coding practices, most email clients are way behind the times. Because of this, embedded video and audio is not an option for e-blasts. We opted to go with an animated GIF. Animated GIFs are a fairly old technology that worked really well for smaller animations, but took up way to much memory for anything that had any substance – you may remember the obnoxious small looping animations of the internet in the 90s. However, because both personal computers and internet speeds have gotten so much faster, the large file size of GIF animations is less of an issue. Although they do not support audio, GIFs are just about universally supported everywhere. You can see a shrunk-down version of the GIF animation below – keep in mind it was a header of a larger email.
Scripps was happy with the results. We managed to deliver the “WOW” with out the use of Flash.