February 2, 2012 | buchanandesign

Original vs. Stock Illustration, A Taste of Tel-Hi, February 2012

We have been working with Telegraph Hill Neighborhood Center (Tel-Hi) for over a year now and it’s been a very fun and collaborative working relationship. Last year was the first time we helped them with A Taste of Tel-Hi, their big annual fundraiser, and we were “encouraged” to use a stock illustration that was similar in style to previous years. I tried diplomatically to educate the value of original work vs. stock, but for various reasons, we continued with the stock illustration for 2011—much to my disappointment.

So when conversations started for the 2012 event, I immediately asked if it was ok to explore original art? A few hmm’s later, I was given the proverbial “why don’t you show us some ideas…” That was all we needed to get started and by the first presentation it was obvious that we were headed in a great direction. The solution: Take 3 iconic landmarks from San Francisco, Coit Tower, Golden Gate Bridge, and the Transamerica Pyramid, and transform them into the most interesting set of silverware. The staff and board of directors all love the design. So much so that we may opt to use it annually and build a brand around it for all of SF to recognize when it’s time for A Taste of Tel-Hi.

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