November 15, 2011 |
The video we just completed for TRU Phone made it’s debut today in front of thousands and is receiving kudos in various twitter and blog posts.
TRU is based in London with an office in North Carolina, so in addition to the tight timeline, we worked around the 3 and 8 hour time difference.
We partnered with Comunicano on the project and the concept started with a simple conversation describing the difference between a TRU traveler and a competitor service traveler. The writing team developed the script and once that was approved we put everything in motion. Voice-over talent in LA, models in the Detour studio, and Joey revving up the new computer engines. It was a fun process with little time to second guess, check it out! b