October 20, 2011 | buchanandesign


1 Billion Thirsty

The name says it all, there are billions of people around the globe who don’t have access to safe drinking water. It’s unthinkable really, but it’s true. I met the founder of the organization last year when Darcy and I attended their annual fundraiser—Water for Christmas. At that time I was unaware of just how bad things are and the devastating statistics caused by lack of water.

I left feeling helpless but enthusiastic knowing there is a group working hard to make a positive difference. So when the call came a few months later asking if OrangeTree Project, a non-profit we started, could assist with their corporate identity we jumped right in. We also created the new Water for Christmas identity that will be unveiled next week. I will attend this year’s event feeling proud of our work, but more importantly that our contribution will help strengthen the 1 Billion Thirsty brand so they can grow and help so many more people around the world.

What a surprise yesterday when we got a “thank you” package from 1BT— it was a bonsai orange tree! Sooo perfect for the office.


Branding, Events, People

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