May 20, 2011 |
We often focus on the big projects that we work on but today I thought I would focus on a recent invitation for a birthday party. It’s a great contrast to our day-to-day branding and corporate work.
Our client wanted to have a casual, relaxed and fun Italian themed party to celebrate her birthday. She also wanted her guests to receive something different to reflect the party and most importantly capture the “fun” factor.
Because she wanted something “unique”, she knew that going to the local stationery shop was not an option. After a few brainstorming sessions, we came up with a custom pasta package with the invitation nestled in the center. This would force the guest to interact with the package and dig further to get all the party details.
When she saw the final product, her words said it all— “I Love It!” and we couldn’t be more happy. A lot of creativity and a few vendors to pull all the pieces together, but in the end, the client left smiling. And that is a small example of how good design can be successful.