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Brand Strategy & Design for Healthcare

PATIENT EXPERIENCE + EFFECTIVE COMMUNICATIONS

At Buchanan, we’ve been solving healthcare and patient-facing communication challenges since 1995, partnering with prestigious organizations and serving healthcare clients in California and 11 other states. 

We begin each project by setting clear goals, conducting thorough research, and translating insights into visually compelling designs that inspire trust, compassion, and innovation. 

Our priority is to forge connections with all audiences through:

1.

Carefully crafted brand strategies

2.

Beautiful marketing materials

3.

Memorable digital experiences

Let’s Talk Healthcare

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Healthcare Clients

Healthcare Projects


Imaging Healthcare Specialists


Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Annual Campaigns, Department Branding, Photography, Animated Videos, Interior Branding, Wayfinding, Vehicle Wraps, Patience Experience.

Genesis Healthcare


Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Animated Videos, Interior Branding, Vehicle Wraps, Patience Experience.

Henry Mayo Hospital


Marketing campaign to introduce the new hospital tower and departments. 45 year identity and support materials.

Eisenhower Imaging Centers


Website, Collateral and Marketing Materials, Advertising, Photography.

Paxina Health


Identity, Brand Development, Stationery, Website, Collateral, Patient Kit.

Sequenom


Maternity 21 Identity, Brand Strategy, Patient Kit, Physician Kit, Marketing Materials, Packaging, Photography, Tradeshow Booths, Videos.

Prompt Genetic Test


Name Development, Identity, Brand Strategy, Website, Patient Test Packaging, Physician Kit, Collateral & Marketing Materials, Videos.

Bledsoe


NZONE Identity, Brand Strategy, Marketing & Collateral Materials, Advertising, Photography, Videos.

UCSD Moores Cancer Center


Spark Gala Identity, Brand Strategy, Gala Invitation, Collateral, Marketing Materials, Program, Guest Experience.

Stratify Genomics


Name Development, Identity, Brand Strategy, Website, Physician Communications, Collateral & Marketing Materials, Animations.

Veterinary Specialty Hospital


Identity, Brand Development, Collateral, Website, Marketing Materials, Advertising, Grand Opening Promo, Interior Branding, Wayfinding, Signage.

We solve brand challenges through innovative, relevant, and meaningful design.

Strategy Foundation

 

Comprehensive Research
Brand Audit
Competitive Analysis
Consumer Journey
Architecture & Positioning
Attributes & Values

Identity Development

 

Personality
Visual & Voice
Logo & Mark
Key Messaging
Color & Type Systems
Brand Standards

Design Execution

 

Collateral & Packaging
Web Design & Video
Marketing & Advertising
Brand Experience
Tradeshows & Events
Interior Branding