Archive for the ‘Projects’ Category

A Thank You That Lasts For A Year

December 10, 2015 | buchanandesign

Buchanan Design - TEL HI 2016 Calendar, Fruit - Vegetable - Plant - Flower - Garden

Perfect for a month dedicated to giving, we believe in thoughtful and personal gifts that thank friends and clients for their partnership and their business. A meaningful example of this sentiment is a 2016 calendar designed as a thank you for the donors of our nonprofit client, TEL HI Neighborhood Center.

TEL HI is an amazing organization dedicated to the growth and empowerment of their community in San Francisco since 1890. That’s over 125 years of dedication to people. Because of this, the calendar highlights every month with one of TEL HI’s many accomplishments. For example, in November, a small blurb describes TEL HI hosting an annual Community Thanksgiving Dinner. Varying fruits, vegetables, and flowers is a reflection of their diverse community. It’s also inspired by their most recent project. TEL HI successfully raised over $15,000 in two months to develop an Urban Teaching Garden that brings more nature into their urban community and more. You can learn more about their garden project here:

The 2016 calendar is a spiral bound collection of custom illustrations digitally printed on uncoated paper. It’s a token of appreciation that keeps giving throughout the year. It’s also the perfect monthly reminder of why it’s important to invest in this nonprofit.

If you’re like to learn more about TEL HI, please visit:

Buchanan Design - TEL HI 2016 Calendar - Lettuce - Cone Flower - January - February

Buchanan Design - TEL HI 2016 Calendar - Red Hot Chili Pepper - Artichoke - July - August

Click below to view all the illustrations in this 2016 calendar.


Case Studies, Community, Partnership, Projects

Introducing an Interior Designer

September 20, 2015 | buchanandesign

Buchanan Design Interior Designer Business Card

This past summer, we had the pleasure of working with a new designer ready to pop in the interior design scene. It was important to capture what made her so unique. We saw her passion for combining the present and the past.

Sifting through rough concepts of monograms, icons, and wordmarks, we found success in a combination mark: a simple tablescape inspired by Pamela’s eye for detail and love for antiques. Fun history fact for any antique aficionados: a bouillotte lamp is an 18th century table lamp that was named after an old French gambling card game predating poker. Try finding this historic gem at your next flea market visit.

Buchanan Design Interior Designer  Logo & Color Palette

Taking her logo into the 21st century, we went with a pop of chartreuse, orange and royal navy to round out her identity. The fresh new colors brightened her brand, which well-suited her charming name.

Branding, Projects

Know Your Curves: App Design

February 6, 2015 | buchanandesign

This week we helped Imaging Healthcare Specialists launch their new Know Your Curves App. This App helps raise awareness about breast cancer and makes it easy for women to perform self-exams and schedule mammograms – the key to early breast cancer detection. This launch is a culmination of months of discussion, planning and thoughtful app design. As the App Designer, we worked directly with Imaging Healthcare Specialists to develop a very useful tool for millions of women and help save lives along the way. We strongly recommend that every woman over 40 download this app, it’s FREE through iTunes.

Case Studies, Mobile Design, Multimedia, Projects

In The Neighborhood

September 6, 2013 | buchanandesign


This week found the studio taking a day trip to San Francisco. Our team was finally able to meet the team at Tel-Hi (Telegraph Hill Neighborhood Center) in their home city. We have been working with this non-profit in conjunction with OrangeTree Project for over 3 years now. We have always had a successful working relationship with Tel-Hi, but for most of us in the studio, it has been a bit of a long-distance relationship.

Tel-Hi is a community hub – providing daycare, afterschool programs, teen programs, senior programs, and a multitude of cultural events. It was definitely inspiring to finally meet all the passionate people at Tel-Hi face to face and to see first-hand all the great community programs they are working on.

It was a busy day. We coordinated the installation of some new street signage, provided a website tutorial to the staff, and we unveiled new logo concepts for rebranding to the board of directors. Keep an eye out for the new Tel-Hi identity to roll out as we start this new year!


Events, Projects, Studio Life

Living Zoe

August 21, 2013 | buchanandesign


We all shop. We all want to help those who need support. We all have access to the internet. So how about you combine all three? In a matter of minutes, every purchase you make can help an organization around the world. If it sounds too easy, it’s because it is. Living Zoe was created to make this simple. Currently in it’s second year, the founder approached us to see if we would be interested in helping them brand their organization. After a couple of conversations, it was clear that the Living Zoe vision was perfectly aligned with many of the reasons why we created OrangeTree Project.

We agreed and are now in the trenches designing a new identity including brand guidelines, marketing materials, a website and a video to help spread the “shop forward” movement. Think of everyday items that you’re already buying, why not browse for your favorite online stores though the Living Zoe platform? You can instantly help a cause of your choice, or let the team at Living Zoe use the earned dollars to help causes that directly support children like orphans and child soldiers. More to come in the months ahead.


Branding, Projects

Soft Touch Aqueous & Spot Gloss UV

May 3, 2013 | buchanandesign

Buchanan Design May 2013 - UCSD Alumni Celebration Invite

Just completed the invitation design for the UCSD Alumni Celebration black-tie event—this year’s theme is “Imagine More”. The selected concept begins with the simple words growing and expanding into a modern, organic pattern, creating an elegant and sophisticated invitation.

We started by flooding the sheet with a solid hit of black. We wanted to emphasize the title so we left the words in white with a gradient that fades to black just beyond the words. We then specified a soft touch aqueous coating that gave the piece a dull, velvety finish like the feel of smooth leather. The magic happens when the top layer is added in the form of a spot gloss coating over the name and the entire pattern that is not visible until this last layer is applied. UV techniques are created by applying a thin clear coating that is cured by UV light. The final product shows well in this photo, but the soft touch can only be experienced in person.


Events, Printing Techniques, Projects

A New Brand Takes Flight

March 15, 2013 | buchanandesign

One of the many pleasures of working at Buchanan Design is the opportunity to learn about different products and industries that I would otherwise know nothing about. Recently we worked on designing the identity and stationery for Velo Aviation. This is a company that buys, sells, and brokers commercial airplane parts all over the world.

Unknown to me, this was a huge industry that spanned the world and thousands of companies. With so many companies out there, it would be easy to get lost in the sea of corporate blue identities with typical airplane, gear, globe and ‘swish’ imagery. Lucky for us, Velo Aviation was not a company that wanted to stick with the status quo – they were a different type of company and they wanted to stand out as such.

Buchanan Design - Velo Aviation - Logo - March 2013

To start off, we immediately gravitated towards the color red – both because it was unusual in the industry and because it was bold. We went with an asymmetrical logo design – activating the identity and capturing the uniqueness of the company. Rather than sticking to the basic image of a plane, we took a visual that represented the idea of commercial airplane parts, (the fuselage), and abstracted it to the point where the average person would see an interesting shape, but anyone in the industry would automatically see a plane part.

We are very happy with the results and look forward to expanding the look as Velo Aviation begins to take off.


Buchanan Design - Velo Aviation - Website Preview - March 2013

Branding, Projects

Introducing Pacific Arts Movement

November 1, 2012 | buchanandesign

Today is the start of the 13th Annual San Diego Asian Film Festival. Aside from being a big fan of asian cinema, I am extra excited for this festival as it will be the first that the San Diego Asian Film Foundation will be hosting under their new name and identity: Pacific Arts Movement.

Earlier this year, Lee Ann Kim of the San Diego Asian Film Foundation came to us to help them develop a new website and identity, as Pacific Arts Movement.

In developing the new identity for Pacific Arts Movement, we tried to capture the essence of the organization by representing a few key elements…

Coming Together:
At its heart, this logo represents the idea of many converging as one. This reflects the idea of many countries, cultures, art forms, ideas, and people that are brought together at the many events and experiences created by the Pacific Arts Movement.

On the surface, the flowing organic shape of the logo illustrates the “pacific”. However, the shape is really meant to represent not only that Pacific Arts Movement showcases are in constant change and also that they work to spark growth and change in the individuals that encounter them.

The logo also works as a stylized infinity symbol. This represents Pacific Arts Movement’s constant movement forward – reaching to involve and represent more cultures and to facilitate the future of film by constantly seeking out the newest films and supporting the development of tomorrow’s film makers.


For the website, we opted for a clean, modern look (mixed with some custom illustration) to match the personality of the organization. We paired this look with an easy to use content management system so that updates could be made on the fly by multiple users in the organization. The result is a visually engaging site that lives and breaths with constant content updates.

View the site and logo at

Branding, Case Studies, Events, Projects, Website

Horses + Performers = Valitar™

October 15, 2012 | buchanandesign

I wasn’t much of a horse person but all this has changed after we were hired to brand a new show called Valitar™ that will debut in Del Mar, California and travel across the United States.

Imaging the very best of horse skills combined with world-class horse performers, aerialists, acrobats, and dancers. Then multiply that by 100 because what I thought was possible is nowhere near what they can actually do. Every time I see them practice, all I can say is WOW! over and over again. It’s simply mind blowing.

Here is a glimpse of the diverse identity we created for a variety of applications. Next is expanding on the brand look, designing ads, billboards, bus wraps, collateral, and a cool website. And all of this needs to be completed for their November 16 debut. For all you horse lovers out there, this is a must-see show! -b

Events, Projects

Jammin’ with BlackBerry

September 28, 2012 | buchanandesign

The opportunity to work on branding a BlackBerry global campaign was exciting from the start. They wanted to establish a brand look for a campaign aimed specifically at the developer community to coincide with the launch of the BlackBerry 10 platform. RIM (parent company name) came in with the campaign name, Jam, a fun play on collaborating and working together. The name extended into four areas, BlackBerry 10 Jam (identifying conferences around the globe), Jam Zone (website exclusively for developers), Jam Sessions (for all events outside of conference), and Jam Space (regional offices throughout the globe exclusively for developers).

Everything we created would be used around the world, so there was great emphasis on creating guidelines that could be interpreted in many languages and reproduced anywhere in the world by a regional team. The campaign was scheduled to premiere in San Jose, California.

We started by presenting design concepts that were unique on their own and also complemented the existing BlackBerry brand. Anything we did was reviewed by the global brand team, it took a couple rounds but soon one of the concepts stood out among the rest. Most likely because we integrated the BlackBerry gradients into the selected designs in a way that they had not ever explored, it looked fresh and different.

We were also very respectful of the massive amount of black used, as this too is a key brand element for BlackBerry. Once we proved that we would be respectful of their brand we instantly picked up the speed of the project. The final BlackBerry Jam brand manual is 23 pages of brand guidelines, approved graphics, and strict no-no’s. Once the manual left our hands, it was circulated around the globe and I’m excited to see all the imagery that comes back.

Branding, Campaigns, Events, Projects

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