Archive for the ‘Printing Techniques’ Category

Soft Touch Aqueous & Spot Gloss UV

May 3, 2013 | buchanandesign

Buchanan Design May 2013 - UCSD Alumni Celebration Invite

Just completed the invitation design for the UCSD Alumni Celebration black-tie event—this year’s theme is “Imagine More”. The selected concept begins with the simple words growing and expanding into a modern, organic pattern, creating an elegant and sophisticated invitation.

We started by flooding the sheet with a solid hit of black. We wanted to emphasize the title so we left the words in white with a gradient that fades to black just beyond the words. We then specified a soft touch aqueous coating that gave the piece a dull, velvety finish like the feel of smooth leather. The magic happens when the top layer is added in the form of a spot gloss coating over the name and the entire pattern that is not visible until this last layer is applied. UV techniques are created by applying a thin clear coating that is cured by UV light. The final product shows well in this photo, but the soft touch can only be experienced in person.


Events, Printing Techniques, Projects

Embossing & Debossing

August 16, 2011 | admin

Essentially the same thing, embossing raises the paper surface up and debossing pushes the paper surface down. The technique to use is based on the design and the feel you want to achieve. Both require a metal die that combined with heat and pressure will produce amazing results. The ultimate reason for using any of the fine printing techniques available is to produce an impressive piece. It’s particularly important when developing a quality brand.

Our new business cards are just one example of how we added a complex deboss to raise the level of the design…. and ultimately the touch experience to anyone we hand it to.


Printing Techniques