Archive for August, 2015

Canines Forward with Confidence and Heart

August 20, 2015 | buchanandesign

As a design agency partner of Orange Tree Project, Buchanan Design led the rebranding of a local nonprofit in existence since 1998. Tender Loving Canines Assistance Dogs (TLCAD) creates a dedicated community of trainers and volunteers that provide custom-trained service dogs to individuals with autism and Wounded Warriors in San Diego County. TLCAD was ready to have a fresher, more friendly identity that better represented their furry cause.

The TLCAD logo no longer reflected the 17-year-old nonprofit.

Tender Loving Canines Logo ORIGINAL

In developing a new, exciting identity, we literally captured the heart of Tender Loving Canines. With a warmer purple and brighter gold, the new logo depicts a strong, friendly dog walking forward with confidence. The mark is a symbol for every dog, but more importantly, for every individual gifted with independence gained through TLCAD programs and services. We developed a mark that transforms TLCAD into a contemporary, approachable brand that reflects the values they proudly stand for and their bright future ahead.

Tender Loving Canines Logo by Buchanan Design

If you are interested in supporting their cause, please visit their website:

Branding, Community

Happy-Happy-Happy-Happy Poster Design

August 11, 2015 | buchanandesign

We just completed another round of posters for our office gallery. The theme this time around is Happy! Each of us tried to capture a bit of happiness on 18”x24” page. Do any of these posters make you happy? – be sure to like the one that appeals to you on our Facebook page. The designs with the most likes will be considered for production and possibly made available for purchase on


Thinking like a true kid at heart, my happy place surrounds me with giant cups of unlimited hot chocolate, never-melting ice cream and any-flavor-you-want cake. Inspired by my love for Disneyland and desserts, Happyland is a far away, floating city that’s powered by everything that makes me happy. What’s your ridiculous happy place? -Angiee


Food is a great excuse to reunite with friends, reminds me of childhood moments, and is one of the key ingredients in starting new family traditions. An aroma can instantly transport me to my nana’s kitchen or a meal experience somewhere in my travels. Food involves all the senses… especially for a designer. Looking back, I’ve been a foodie my entire life, but didn’t know it. -Bobby


I find happiness in riding bikes along the coast with my two kids. -Jason


Sometimes happiness comes in a simple form. Other times, it comes in form of a dancing electric fan-powered wind sock. -Joey

Poster Series, Studio Life