News

SPARK 2015

May 21, 2015 | buchanandesign

In collaboration with UC San Diego Health Sciences, Buchanan Design was recently tasked with designing the overall look & feel of the 34th Annual SPARK Gala. The committee and event planners were looking for a new identity that would be used for several years to come, while flexible enough to adapt to the visual imagery that we develop year after year.

The refracting lines in the SPARK logo extend upward from a central point, forming an abstract flame. The construction of the flame visually communicates SPARK as a vital source that fuels the center’s on-going efforts toward advancements in cancer treatment and care.

Igniting a brand new SPARK gala, we created the event identity, save the date, invitation, RSVP card, poster, sponsor packet, event program and signage using gold foil over a flood of warm gray to develop a luxurious event collateral system that represents a remarkable evening dedicated to an important cause.

Congratulations to UC San Diego Moores Cancer Center for raising over $2 million! Proceeds from SPARK benefit Moores Cancer Center, one of the top-25 cancer centers in the country according to U.S. News & World Report.

Click here to learn more about SPARK 2015 at UC San Diego.

Branding, Events

Back in San Francisco

May 9, 2015 | buchanandesign

As many of you may know, over the years we have developed a partnership with TEL HI – a nonprofit community center located in the heart of San Francisco. Our many projects for TEL HI include branding, collateral design, website design,environmental design, and of course designing all the materials needed to promote and support their annual fundraising Gala. This year, in celebration of TEL HI’s 125 year anniversary, a group of us from Buchanan Design flew out to give our support at its annual Taste of TEL HI gala.

We spent the night connecting with the TEL HI team, sampled fantastic food and spirits provided by San Francisco’s best restaurants, and even bid on some terrific silent auction items. It was very warming to see the many people in the community affected by the important services that TEL HI provides. It was clear to see just how much the community loves and supports TEL HI by the crowds and the amount of money raised in one evening. It was a record year and we were honored to have played a part in that.

Events, Partnership