November 5, 2012 |
the FALL poster series is up in the office—just in time for the changing of leaves and the smell of pumpkin pie.
we have always produced the posters to keep the creative juices flowing and to see how each one of us interprets the theme, in this case FALL.
however, we added a competitive twist to this series by agreeing to post them on facebook at the end of the season and allowing our friends and followers to “like” their favorite.
this is a competitive group but we all agreed to not cheat and hint out which poster belonged to who… until i need more votes that is.
look for the post on our facebook page in late november or early december when we are into winter and brainstorming on the poster theme for Q1. maybe we will use facebook to help us decide that too.
November 1, 2012 |
Today is the start of the 13th Annual San Diego Asian Film Festival. Aside from being a big fan of asian cinema, I am extra excited for this festival as it will be the first that the San Diego Asian Film Foundation will be hosting under their new name and identity: Pacific Arts Movement.
Earlier this year, Lee Ann Kim of the San Diego Asian Film Foundation came to us to help them develop a new website and identity, as Pacific Arts Movement.
In developing the new identity for Pacific Arts Movement, we tried to capture the essence of the organization by representing a few key elements…
At its heart, this logo represents the idea of many converging as one. This reflects the idea of many countries, cultures, art forms, ideas, and people that are brought together at the many events and experiences created by the Pacific Arts Movement.
On the surface, the flowing organic shape of the logo illustrates the “pacific”. However, the shape is really meant to represent not only that Pacific Arts Movement showcases are in constant change and also that they work to spark growth and change in the individuals that encounter them.
The logo also works as a stylized infinity symbol. This represents Pacific Arts Movement’s constant movement forward – reaching to involve and represent more cultures and to facilitate the future of film by constantly seeking out the newest films and supporting the development of tomorrow’s film makers.
For the website, we opted for a clean, modern look (mixed with some custom illustration) to match the personality of the organization. We paired this look with an easy to use content management system so that updates could be made on the fly by multiple users in the organization. The result is a visually engaging site that lives and breaths with constant content updates.
View the site and logo at pac-arts.org.
Branding, Case Studies, Events, Projects, Website