Archive for October, 2012

Happy Halloween

October 31, 2012 | buchanandesign

We took first place for the 2nd year in a row in our office building pumpkin carving competition. We won a free lunch for the BD crew!

Inspired by my son’s luchadore costume, I carved a Buchanan Design lucha-lantern complete with the Buchanan Design crown. We have named the pumpkin La Naranja Furiosa!



Events, Studio Life

Horses + Performers = Valitarâ„¢

October 15, 2012 | buchanandesign

I wasn’t much of a horse person but all this has changed after we were hired to brand a new show called Valitarâ„¢ that will debut in Del Mar, California and travel across the United States.

Imaging the very best of horse skills combined with world-class horse performers, aerialists, acrobats, and dancers. Then multiply that by 100 because what I thought was possible is nowhere near what they can actually do. Every time I see them practice, all I can say is WOW! over and over again. It’s simply mind blowing.

Here is a glimpse of the diverse identity we created for a variety of applications. Next is expanding on the brand look, designing ads, billboards, bus wraps, collateral, and a cool website. And all of this needs to be completed for their November 16 debut. For all you horse lovers out there, this is a must-see show! -b

Events, Projects

Teaching Artist Institute San Diego

October 3, 2012 | buchanandesign

Teaching Artist Institute San Diego

It’s not often that our design studio gets an opportunity to work with art-related non-profit organizations. When this creative design project presented itself, our graphic designers jumped on it right away, or I should say, Orange Tree Project (OTP) said “yes” to the new creative challenge.

All of our pro-bono branding projects now fall under OTP because we are working toward restructuring our non-profit organization in this manner. While they are truly pro-bono projects and once OTP is up and running the way we hope, these projects will be paid design projects to the design firm that agrees to help. OTP will pay a pre-set amount to the firm for their work. This way, we can reinforce that our talents have value and we can continue helping the companies that need our help the most. It’s a win-win.

We hope that many San Diego design firms will be part of the team who will help make this happen. In the case of Teaching Artist Institute San Diego, the non-profit organization needed a new logo identity and website to help launch the project funded by Young Audiences of San Diego. We designed a branding identity that captures the imagination and also represents the teacher/student relationship – the teacher represented in the red shape. We used this same shape throughout the website as a primary graphic element. We are very pleased with the results and hope this will help the organization reach thousands of people throughout southern California.

Branding, Case Studies