Archive for July, 2012

That’s Soe High School

July 17, 2012 | buchanandesign

Well, in this case, it really was. Bledsoe recently came to Buchanan Design with an image branding project that was specific to the high school football lineman. The company developed and designed a knee brace specifically for this target market. It was the first time the company embarked on a project that was for this consumer—they typically work with the medical industry.

Although I did not play football in high school, the unique identity development was exciting from the start. We could create the entire thing from scratch, including name development, so we jumped right in branding process. The name NZONE was selected; then we designed an identity that would appeal to the target audience along with a graphic style board that included our creative vision for the marketing campaign.

The client loved it! The project involved every one of our graphic designers due to the set deadlines. In the end, our design studio developed the entire brand identity, art directed and shot all the photography needed, designed a brochure that opened to a poster for the locker room, created a website with e-commerce, designed several marketing ads, produced a 1.5 minute video, and developed a uniform concept that will debut at industry trade shows. This will definitely be inside our portfolio so check back in a couple months to see all the work.

» More behind the scenes on the NZONE photoshoot at Detour Photography

Branding, Projects

Destination For Good

July 6, 2012 | admin

everyone enjoys a great vacation with the family, i know i do, but typically, we don’t think about using vacation time to give back. perhaps it’s because we think of vacation as a reward for “us” or we simply want to relax and get away from it all… well, my vacation planning process changed after getting a call from Marie, who, along with her husband Mike and four children, asked if we would create a new brand identity for her new non-profit called Destination4Good. their model for D4G was to dedicate a portion of one’s vacation to helping those less fortunate in the area. this could be in the form of school supplies, soccer balls, or just spending time to focus on others.

while they did travel to some remote areas that had visible needs, i think this model can be applied to a road trip, visiting family two states over, or even in a tropical paradise, by volunteering some of your time at a food bank or community event. the truly special part about the D4G model is that it connects families with individuals in need and the experiences impact the local community and the family giving back. our design studio enjoyed developing their brand image and wish the organization much success in the years to come. -b

Branding, People, Projects