Archive for February, 2012

The Big 2-3

February 24, 2012 | admin

Angiee's Birthday, February 2012
There is nothing like another round of birthday cake to squeeze in just before the end of winter. Joey’s wife, Jessica, struck yet again with the most delicious (and dangerous) combination of vanilla and chocolate. To celebrate my 23rd birthday, the boys took me out to Bud’s Louisiana Cafe, an amazing delight tucked inside the Balboa business center and a perfect way to belatedly celebrate Mardis Gras with authentic Cajun dishes. To top it all off, the boys chipped in for a pair of Padres baseball game tickets. Yes, this little birthday was a home run!

Events, Food, People, Studio Life

Refining the Brand Focus

February 21, 2012 | admin

It’s always a pleasure working with a company that trusts us to do the very best by them. This was very true with Genesis Healthcare Partners–a specialized group of doctors who are offering the highest level of urological medicine combined with personal private practice service. for any patient, it’s the very best of both worlds, especially when the diagnosis requires extensive treatments or surgical options. They came to us with an existing logo and after working with them for a few months, we proposed a change to something that we felt would have a stronger brand focus within their industry. It was a bit of a shock at first but they agreed after hearing the reasons for our request. So we embarked on designing a logo that immediately said healthcare and more importantly conveyed a personal and approachable image.

The new logo was created by interlocking 4 stylized G’s. The interlocking shapes represented the variety of highly trained doctors and services offered and it also created the universal symbol for healthcare. We also dropped the word “Partners” to reinforce a single entity with a strong company brand. The unveiling of the new logo will happen over the next few weeks, but so far it has received many positive accolades.

While not every company needs a new logo, it’s important to look at your current logo “objectively” to ensure that it continues to reinforce a clear brand promise.


Branding, Projects


February 2, 2012 | admin

Original vs. Stock Illustration, A Taste of Tel-Hi, February 2012

We have been working with Telegraph Hill Neighborhood Center (Tel-Hi) for over a year now and it’s been a very fun and collaborative working relationship. Last year was the first time we helped them with A Taste of Tel-Hi, their big annual fundraiser, and we were “encouraged” to use a stock illustration that was similar in style to previous years. I tried diplomatically to educate the value of original work vs. stock, but for various reasons, we continued with the stock illustration for 2011—much to my disappointment.

So when conversations started for the 2012 event, I immediately asked if it was ok to explore original art? A few hmm’s later, I was given the proverbial “why don’t you show us some ideas…” That was all we needed to get started and by the first presentation it was obvious that we were headed in a great direction. The solution: Take 3 iconic landmarks from San Francisco, Coit Tower, Golden Gate Bridge, and the Transamerica Pyramid, and transform them into the most interesting set of silverware. The staff and board of directors all love the design. So much so that we may opt to use it annually and build a brand around it for all of SF to recognize when it’s time for A Taste of Tel-Hi.

Branding, Case Studies, Events, Projects