Archive for September, 2011


September 23, 2011 | admin

So most people may find this hard to believe, but i’ve never (really) been to Vegas. I was there a couple years back for a day meeting, but I flew in and flew out without exploring any part of vegas. I stayed at the MGM Grand and apparently came in and out through the back entrance because I never saw the lions…. So when it was time to brainstorm places for our annual retreat, Vegas seemed like a good place to visit. Ryan suggested it because he heard about the Neon Sign Museum and thought it would be the perfect eye candy for a group of designers. We flew out early on Wednesday and got to Vegas before 8am. Picked up a rental car and we headed straight to the Bellagio, Joey’s suggestion for a buffet breakfast with what he called the “best” bread pudding. It was good. After that we headed over to the Gold & Silver Pawn Shop, some of you may know it as Pawn Stars the reality show. Didn’t see any of the characters, they had wrapped up filming earlier in the morning but it was still fun to walk around. Then, we hit the mother load a block down the road, this place was full of antiques and vintage junk, I mean cool stuff. I found 4 new items for the orange collection, sweet!

After that we headed to the Neon Museum, highly recommend it to any designer going to vegas. Be sure to schedule ahead. Tons of photos and tons of water, it was hot. Next stop Caesar’s palace where we stopped for a round of roulette (my first time), window shopping underground, and a stop for chocolate. Our day was topped off with dinner at Bobby Flay’s restaurant MESA Grill. By the time we arrived back at the airport we all felt like we had been in Vegas for 3 days, when in fact we had arrived early the same morning. so that means we packed a lot into a day and I enjoyed hanging out with the BD crew.



People, Studio Life

The New

September 20, 2011 | admin

It’s official, has a “NEW LOOK” and is no longer a flash site. It feels like yesterday when we were all excited to launch our previous site but lots has changed in a couple years.

We needed to keep up with technology and the many types of mobile devices out there. We also wanted a website that we can update regularly with the latest case studies for everyone to see.

While this project may seem like an easy task for a branding and design firm, I’m here to tell you that it wasn’t. Everything from colors to layout and navigation to content was debated before execution.

Detour Photography shot all of the images, including video for our “Office Culture Reel”. This was our first video endeavor and I’m really proud of the results.

Take a look and let us know what you think… even constructive criticism (except getting rid of the orange) as we see a website as an ever-evolving communication tool.




September 19, 2011 | admin

Today is the first day of Prostate Cancer Awareness Week and Genesis Healthcare Partners asked us to develop a campaign to increase the awareness and importance of prostate cancer screening for men over 40.

I initially thought this would have to be a very institutional campaign, but after doing some research, we realized bold and eye catching would allow Genesis to stand out among some great national organizations who are also getting the word out.

The first step was the campaign theme, after much discussion, we settled on Check It. It worked as a headline and strong call to action. Although not worn by every male, we created a “Tighty-Whitey” icon and paired that with the perfect campaign hero shot—5 guys in their underwear. The photo immediately demands attention and reinforces the alarming statistic that 1 in 5 men will be diagnosed with prostate cancer. We wanted the campaign to erase any embarrassment or stigma around a prostate exam, based on the overwhelmingly positive feedback, I think we did just that. Oh, and for the guys over 40 reading this, please CHECK IT. It’s important.



Fun Day for a Great Cause

September 16, 2011 | admin

This year the BD crew was out on the golf course taking pictures. Officially it was the Detour Photography 18th Hole, but all of us were proudly wearing shirts and hats from the BD FALL COLLECTION.

It was a collaborative effort making this happen. Ryan was behind the camera, I was the photo file courier via a golf cart, and  both Angiee and Joey we’re in charge of prepping the files and printing the photos for players to take home.

We were well oiled machine powered by a great opening BBQ, beer and water throughout the day, and topped off with a great prime rib dinner. Speaking of “powered”, yes the blackout hit Coronado too, fortunately we were on battery packs and didn’t skip a beat as the foursomes kept on coming through the 18th hole. Everyone was there to golf, but more importantly we all wanted to raise as much money possible for Fresh Start Surgical Gifts. Fresh Start transforms the lives of disadvantaged infants, children, and teens suffering from physical deformities caused by birth defects, accidents, abuse, or disease through the gift of reconstructive surgery and related health care services.

If anyone reading this has an interest in helping Fresh Start, go to and read about the many great stories and the people literally making dreams come true.


Events, Studio Life