Archive for March, 2010

I See A Bright Future

March 24, 2010 | Buchanan Design


Chase has been our creative intern for the past 3 months. It’s been great having her around and she was always ready for a challenge! As her graduation approaches and the “real-world” is is just around the corner, I’m sure Chase’s future will be a bright one. See what she had to say about her time spent with us below.


Internship at BD through Chase’s eyes:
Soda at 9:00 am? Check. Snacks to be enjoyed throughout the day? Check. A desk (with a computer and my very own trashcan) where I actually get to design? Check. A studio full of dedicated, hardworking, and even funny guys? Check.

Today marks the last day of my internship here at Buchanan Design. I have had such a wonderful experience full of both learning and laughter. The studio feels more like a family than anything, and from day one, I felt welcomed and at home. I was encouraged and inspired by the entire studio, and was given responsibilities and projects that allowed me to design. As an intern, I was not viewed as somebody who simply went and got the coffee (however, there is a coffee maker in the studio—so maybe that’s the real reason why—just kidding). Instead, I was trusted with helping in the creation of a variety of different projects ranging from logos to menu boards to finding images for websites.

One of the most important things I have learned to completely appreciate during my time in this studio is the importance of precision. I will admit, I have done a majority of my designs throughout school “by eye”. While, this sometimes works, it sometimes does not. Especially when Bobby is standing behind you asking, “is that really centered?” In such a case, you better be able to pull up your guides and show that it is, in fact, really centered (and you don’t really have a strong case when you try and say “well, it definitely looks like it.” Trust me, I tried.) Another thing I will take away from my experience here is seeing how truly devoted to excellence everybody is. You better believe that no project is ever finished until the client is genuinely satisfied and happy.

I am going to miss this place. I am going to miss the people. I am going to miss this atmosphere where it is always good design, good company, and good times. And let’s be honestI am going to miss all the food. Pancake days, cookies, and sayings like “You know what color goes good with green? Chocolate cake.”

– Chase

People, Studio Life

Memorable Impressions

March 17, 2010 | Buchanan Design


As a studio, we constantly look for design solutions that help our clients stand out and make a memorable impression. I’m talking about pieces that have depth, texture, interest, detail, and design “nuggets” that engage the recipient and continues to do so even after they first received it. A piece that calls you back and says “i’m still here” and really does a fantastic job at it.

We just received an early copy of 1000 More Graphic Elements which will be available in stores world-wide in the coming weeks. In this book, we were honored to see several of our projects in full page spreads and large caption images. The collection of work in this book speaks to the heart of why we do what we do. It’s the kind of book that any graphic designer can spend hours/days just taking it all in.

We haven’t notified our clients about the recognition yet, but i know they will be thrilled to see that our quest for “attention to detail” is being recognized and presented to the world as a symbol of great design to an industry filled with so many talented designers.

This news also brings a smile to my face because i truly believe that print offers something that multimedia can’t— the ability to “touch”. In a world filled with millions of daily eblasts, it’s nice to see that a well crafted piece can offer something that is quite unique. For designers out there, this is a must have book!



Featured in Logo Lounge… Again

March 16, 2010 | Buchanan Design


I often describe our design style as timeless and contemporary with a twist. The twist can be in the color selection, font choice, photography, grid layout or unique design elements. Just enough to make something look contemporary and fresh, but can also stand the test of time. We want our clients to feel that we bring great value when they hire us for a project and create work that is not dated or out of style soon after it’s completed. Perhaps even more important these days when the decision on who to hire is more important since it is the beginning of a long-term working relationship.

Watersedge Landscape is a good example of a brand that was designed over 5 years ago and was recently selected for the Logo Lounge Master Library. This book looks at previous publications and selects the best of the best. I was proud to see that a logo we designed in 2004 is still very relevant and looks as if we designed it today. This is a great compliment to our firm and we are very proud to be a part of the Logo Lounge publishing family.


Branding, Recognition

It’s a Boy…. Actually 2 Boys

March 10, 2010 | Buchanan Design


There must have been something in the water last spring because both Joey and Ryan received beautiful baby boys this winter.

Ryan and Jennell welcomed their second son, Hudson Douglas Skinner (big brother Rowen). Joey and Jessica welcomed their first son, Jose Raon Sadile III (better known as #3).

It makes me feel like the old guy with 3 kids (and done). It was great hearing the stories throughout the pregnancies and now the conversations about the types of diapers (regular vs. recycle), doctor visits, and how much purell to carry around for anyone coming within inches of their little ones. I must admit, we were a lot more delicate with our first too.

It’s great to share life with everyone in the studio and we make a very solid effort to make our work time feel like an extension of our home time. Of course, we don’t have to store the piles of diapers or deal with them once they have done their “duty”, get what i’m saying…..

Congratulations Ryan and Joey!!


People, Studio Life